Search Engine Optimization Certification Training Program

Search Engine Optimization Certification Training Program by certified and experienced professionals from Irine Digital Factory.

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COURSE DESCRIPTION

Concepts Covered in Search Engine Optimization Certification Training Program:
  • Introduction to SEO
  • A Model of Search Engines
  • On-Page Optimization
  • Off-Site Optimization and Link Building
  • Duplicate Content
  • Keyword Research and Competitive Analysis
  • Design and Architecture
  • Local SEO
  • SEO Measurement
  • The Changing State of SEO
  • Integrating SEO with Other Disciplines

On-Site Classroom Training

  • Course Duration: 40 Hours
  • Course Cost: Rs. 50,000/ Day + Taxes
  • Infrastructure Required: Apple Compatible Projector, Wifi Connectivity
  • Attendees allowed: 20

Off-Site Virtual Training via Adobe Connect or Cisco WebEx

  • Duration: 40 Hours
  • Cost: Rs. 45,000/ Day + Taxes
  • Infrastructure Required: Wifi Connectivity
  • Attendees allowed: 20
  • Complete access to self-paced high quality video tutorials prepared by experienced and certified experts for 6 months.
  • Access to enterprise-class learning management system (LMS)
  • A certificate of course completion by Irine Digital Factory.
  • In-depth performance reporting for individuals and teams
  • 24x7 online support
  • Access to course forum for 6 months to discuss and share knowledge with peers and like minded professionals.
  • Enterprise discount for all the relevant events, workshops and webinars organised by Irine Digital Factory
  • What are course objectives?
    • You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your websites from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.
  • Who should take SEO Certification Training Program?
    • SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:
      • Marketing managers
      • Digital marketing professionals
      • Content writers
      • Marketing and sales professionals
      • Management, engineering, business, and communication graduates
      • Entrepreneurs and business owners
  • What are the course pre-requisites before attending Search Engine Optimization Certification Training Program?
    • There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage and Microsoft Office for a successful learning experience.
  • Adobe Certified Expert – Photoshop | InDesign | Digital Publishing Suite
  • CEO | Irine Digital Factory Pvt. Ltd
  • National Adjunct Faculty | Visual Communication & Digital Marketing | NIIT Ltd. & Training.com (Retainer, implemented over 3000 hours of virtual training on graphic designing, visual communication, digital marketing, customer relationship management to working professionals pan India)
  • Content Developer | NIIT Ltd. (Authored 6 books on digital marketing, 1 on Customer Relationship Management)
  • Art Director | India Today (Headed Art Direction and digital production of 17 magazines)
  • User Group Manager | Adobe InDesign | Illustrator User Groups – Delhi (Community driven program for over 2500 creative professionals pan Delhi NCR)
  • Senior Executive – Siemens Communication, Media & Technology (technical head of the digital publishing, developing highly engaging and intuitive apps for magazines)
  • Corporate Trainer & Workflow Consultant on Branding, Visual Communication, Graphic Designing, Digital Marketing & Digital Publishing
  • Professional Certified Marketer | Digital Marketing – American Marketing Association
  • Social Marketing Certified – HootSuite
  • Google Analytics Certified
  • Google AdWords Fundamentals Certified
  • Google AdWords Search Certified
  • Google AdWords Display Certified
  • Google AdWords Mobile Certified
  • Google AdWords Video Certified
  • Google AdWords Shopping Certified
  • Google Mobile Sites Certified
  • Google Digital Sales Certified
  • Content Marketing Certified – HubSpot
  • Email Marketing Certified – HubSpot
  • Inbound Sales Certified – HubSpot
  • Content Marketing Certified – HubSpot
  • Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics – Columbia Business School
  • Bing Ads Accredited Professional – Microsoft
  • Post Graduate Diploma in Digital Marketing (Pursuing) – Digital Marketing institute

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