A big part of SEO is choosing the right keywords to organize your site around. Keyword research will help you understand what your people are searching for and you can use this information to create better content and also direct your digital marketing efforts in the right direction.
To get an initial list of keywords, think about your end-users or targeted audience, and put yourself in their shoes and visualize them sitting in front of their computers. What’s on their mind, what are they looking for? The idea is to enlist words they might enter in Google search. This list will be your starting point and you will be working from there.
Let us have a look at this in real-time by searching for keywords that may be relevant for your Digital Factory. Let us divide the search process into two categories –
- For your local office – Digital Agencies in Delhi
- For a service rendered – Digital publishing or Digital magazines
You must focus your efforts on search keywords that are popular and more visited on Google. Just take note of words that Google suggests and see if they make the fit in your line of business.
Note down the description your competitors have below their headings in search results.
Google works with a slight bias towards the keywords you specify for your sites SEO. It looks for those keywords in the content on your website. So it becomes all the more important write and curates your content or web copy around these keywords.
If you’re going for a particular search term, it’s so because that search term is popular in your user base. Using it naturally will be beneficial.
Search engines now are smart enough to understand the relationship between words and phrases. Trying to reinforce a keyword unnaturally is not going to help. In fact, it can negatively impact your effort.
Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
Get historical statistics and traffic forecasts. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.
It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.
Once you have shortlisted your keywords, you can use several tools to look at the volume of those keywords and ideas. Once such tool is the Google keyword tool and is available if you have an AdWords account.
- Go to http://www.adwords.google.com.
- Select Start Now if you don’t have an account.
- Choose Sign In on the upper RHS, if you already have an account.
4.Select Tools > Keyword Planner
Once you log-in, choose Tools > Keyword planner
Here, you can start conducting searches for your research keyword. Many of the tools in Keyword Planner are used for AdWords, specific to how much to pay and how much traffic you would get for a certain budget.
- Select Search Volume, which is how many people are actually querying Google for keywords.
- Enter keywords and ideas separated with a comma, or each word in a separate line.
- Make sure the targeting is correct. Specify the targeted country and keywords to ignore.
- Select Get Search Volume button at the bottom.
In this view, you can see the keywords you entered in the first column from left, and average monthly searches Google thinks you would have in the second column for each keyword. You would like to use keywords and ideas that are placed higher in this table and are more popular.
You can also roll-over the graph icon to see the monthly break-up of search volumes.
Also, you can also use the List tool feature for combing keywords so as to create relevant content, remove negative words and stains. To do this, select Modify Search on top. Under the Keyword Ideas tab, you’ll have all the keyword combinations that can be used for SEO. The most popular words as per Google are listed on top. Under the Competition column, all the paid ad keywords are listed. Basis the paid ad popularity, you can also gauge the popularity of organic keywords.
If you want quick insights without signing up for anything, have a look at keyword finder at https://kwfinder.com.
It works much like the Google Keyword finder tool, but also provides thousands of related terms useful for your research.
1.Type in your keyword.
It helps you uncover uncommon trends and relevant keywords all around this topic, and does a much better job than Google. Let’s have a look at how it works.
This tool is exceptional when finding long tail keywords. It also helps you reveal user intents. Once you’ve compiled your list, narrow it down to a size you can genuinely handle. The more keywords, more efforts. Prioritize where you see more value, and then scale up.
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