QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached.
Your brand should make use of Quick Response (QR) codes:
- Quick Response Codes are a type of two-dimensional design comprising of black and white bars, that can be read using smartphones and dedicated QR reading devices
- On being clicked or tapped, QR codes link directly to text, emails, websites, phone numbers, office address, business cards and more.
- QR codes are used for brand publicity and marketing purpose on sites, emails, business cards, brochures, newsletters etc.
- You can create QR code by visiting Scanlife site or in Adobe InDesign.
- Perfect for customer loyalty schemes such as buy 5 coffees and get the 6th free
- You set the rules, what the staff redemption message says and at what redemption counts. You can even send the customer a text when they hit a reward
- Full reporting so you can see how often your customers shop, who they are and how often they use their cardWorks exactly the same as the Ticket / VoucherNew app users are twice as likely to return within 30 days vs. mobile web users. Higher retention means a better chance at creating lifetime consumers.