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Video Marketing Corporate Training by Apurv Chaturvedi from Irine Digital Factory

Video Marketing Course

20,000.00 15,000.00

Welcome to the Video For Business course!

This is a video production and video marketing course designed to help you make money with the skills and expertise that you’ll learn. The course is structured in a way to allow complete beginners to start right at the beginning and learn the entire professional pathway, while more experienced students can pick and choose a variety of chapters and lectures to suit their current needs.

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

WHAT ARE THE OBJECTIVES FOR THIS COURSE

Course Objectives

Concepts and skills you will learn in this course

YouTube and Video Marketing Course offers the following benefits:
  • Learn about streaming videos
  • Produce compelling and effective videos
  • Learn to use videos as a model of marketing
  • Learn to measure business outcomes
  • Youtube advertising
  • Learn to identify who discovers new videos and
  • Learn to customize your channel

This course prepares you to tell your brand story, and promote your brand, products, and services via video marketing. In this Video Marketing course, you would learn to create, upload and monetize your videos across popular video hosting and distribution platforms like YouTube and Vimeo. Further, you would learn in-depth about different types of video advertisements and ad formats, and how to serve them across contextually relevant publisher properties websites, blogs, apps, and social networks.

Also, you would learn to produce highly engaging and intuitive videos using non-linear editing and VFX tools like Adobe Premiere, Adobe After Effects, Adobe Media Encoder, Shortcut, Adobe Photoshop, etc. The course would also cover creating dynamic interactive infographics and video formats.

A well described YouTube video can appear in Google and other search engines, driving another good opportunity for your brand to be discovered. YouTube is the second largest search engine after Google, making YouTube an incredible resource for brand promotion and driving traffic to your websites.

There’s every possibility that your competitors and prospective customers are already making videos related your domain. In that case, it becomes all the more important to stay in competition by leveraging the benefits of video marketing. To sum up, the objectives of this course is to teach you how to build interesting and unique video content and target high-value prospects across relevant channels with it.

WHO SHOULD ENROL FOR THIS COURSE

Who should enrol for this course

Students and working professionals who can benefit from this course

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Corporate and Marketing Communication Professionals
  • Marketing or Sales Professionals
  • Digital Marketing Specialists
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultants

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
  • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
  • Average annual salary in the US is $111K – $153K
WHAT IS THE ENTRY AND EXIT PROFILE FOR THIS COURSE

Entry and Exit Profile

Your profile before and after joining this course

A learner should be able to:

  • Converse in English
  • Work on the Windows Environment

At the end of this course, a learner will be able to:

  • Create an integrated video marketing strategy to promote brand, product and services across digital marketing channels
  • Create and edit videos
  • Incorporate visual effects
  • Monetise your videos across popular video hosting and distribution platforms like YouTube and Vimeo
  • Create video ad campaigns and serve them across contextually relevant websites, blogs, apps and social networks
  • Analyze the performance and influence of your videos campaigns across channels channels
WHAT IS THE NATURE OF VIDEO MARKETER'S JOB

Job Profile

The type of work digital marketers do

A video marketing specialist has in-depth knowledge of telling a brand story, promote its products and services, and help it achieve its business goals and objectives by creating compelling videos and publishing them across popular digital marketing channels including websites, blogs, apps, social networks, video distribution platforms frequented by high value prospects and consumers.

Video marketing specialists must understand and know how to develop popular video ad formats and their specifications, different channels that support such video ad formats, how to tell brand story by creating compelling videos that resonate with audience and prospects, how to measure success of these video campaigns. They must also be familiar with A/B testing or Split testing to experiment around with different versions of video content with a same goal.

LEARNING CYCLE FOR THIS COURSE

Learning Cycle

Understand how to pace yourself through this course

LEARNING GUIDELINES FOR THIS COURSE

Learning Guidelines

Understand how to pace yourself through this course

ATTENDANCE FOR THIS COURSE

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.
BREAKS DURING COURSE

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.
CERTIFICATE TYPE FOR THIS COURSE

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’
CERTIFICATION NORMS FOR THIS COURSE

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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