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Social Media Marketing Course

20,000.00 15,000.00

Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social media. Further, the course covers tools and techniques to increase website traffic using social media platforms, and also monitor your brand’s performance on all social channels from a central place, perform a competitive research and do predictive analysis. In addition, the course provides the knowledge to build brand awareness using social media.

Become a social media maven with online courses that can increase your social media presence.

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

WHAT ARE THE OBJECTIVES OF THIS COURSE

Course Overview

Concepts and skills you will learn in this course

 

Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of user and also most popular for social media marketing purposes.The program gives you access to live, instructor-led online classes conducted by social media expert trainers.

It is important to set the objectives. Make the goal to increase the reach and engagement of your new customers. Regardless of the objective, make sure measurement tools are in place before launching a social advertising campaign.

  1. It Increases the Size of Social Communities and Target Audiences.
  2. The primary objective here is to create a long-lasting relationship between the target audience and the brand.
  3. Monitor Customer Response, it’s necessary to capture consumer opinions about relevant products
  4. Targeting reaches very specific audiences across devices, based on affinities and other social data points.
  5. You can find out what customers are saying about your brand, and respond to complaints in a timely manner.
  6. Social media provides the perfect opportunity to interact with potential customers.

All of these objectives must be followed , which will then be complemented with corrective analysis.

WHO SHOULD ENROL FOR THIS COURSE

Who should enrol for this course

Students and working professionals who can benefit from this course

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultant

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
  • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
  • Average annual salary in the US is $111K – $153K
WHAT IS THE ENTRY AND EXIT PROFILE FOR THIS COURSE

Entry and Exit Profile

Your profile before and after joining this course

A learner should be able to:

  • Converse in English
  • Work on the Windows Environment
  • Understand, plan, and execute a digital marketing strategy
  • Implement search engine marketing and SEO
  • Perform Web Marketing Analytics

At the end of this course, a learner will be able to:

  • Create an integrated SMM strategy to promote brand, product and services on social
  • Create organic and paid campaigns on T2 and T3 SMM channels
  • Analyze the performance and influence of brand on T2 and T3 SMM channels
  • Focus on ROI for SMM initiatives
WHAT IS THE NATURE OF DIGITAL MARKETER'S JOB

Job Profile

The type of work digital marketers do

A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote brand, products and services, exhibit though leadership, drive traffic and attention to brand website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company’s product online by integrating various promotions to get the company’s message out to prospects.

LEARNING CYCLE FOR THIS COURSE

Learning Cycle

Understand how to pace yourself through this course

LEARNING GUIDELINES FOR THIS COURSE

Learning Guidelines

Understand how to pace yourself through this course

ATTENDANCE FOR THIS COURSE

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.
BREAKS DURING COURSE

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.
CERTIFICATE TYPE FOR THIS COURSE

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’
CERTIFICATION NORMS FOR THIS COURSE

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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