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Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) Course

20,000.00 15,000.00

How do search engines like Google find your website? How do they rank websites in their search results? What can you do to get more visitors and customers to your website from search engines? Why is SEO a powerful skill to have? A job in SEO pays roughly anywhere between $30,000 and $150,000 but it really depends on how skilled you are and what experience you have. At Irine Digital Factory, you will learn to do that. Reach your site goals by combining strong search engine marketing practices with paid search strategies. This course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing.

Stop Waiting Around – Enrol In Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) Course and showcase your skills!

 

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

Chapter Date Start Time End Time Join Session
Module Introduction Friday, 2 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 1: Introduction to SEM Wednesday, 7 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 2: Introduction To SEO Friday, 9 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 3: SEO Tools For WordPress Wednesday, 14 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 4: Keywords Research - 1 Friday, 16 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 4: Keywords Research - 2 Wednesday, 21 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 5: Optimizing Content For SEO - 1 Friday, 23 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 5: Optimizing Content For SEO - 2 Wednesday, 28 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 6: Technical SEO - 1 Friday, 30 November 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 6: Technical SEO - 2 Wednesday, 5 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 7: Google Webmasters Tools Friday, 7 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 8: Bing Webmaster Tools Wednesday, 12 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 9: Measuring SEO Performance Friday, 14 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 10: SEO For eCommerce - 1 Wednesday, 19 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 10: SEO For eCommerce - 2 Friday, 21 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 11: SEO For Local Business Wednesday, 26 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 12: SEO For Mobile Friday, 28 December 2018 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 13: Google AdWords - 1 Wednesday, 2 January 2019 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 13: Google AdWords - 2 Friday, 4 January 2019 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 14: Microsoft Bing Ads - 1 Wednesday, 9 January 2019 11:00:00 AM 1:00:00 PM Attend Live Session
Chapter 14: Microsoft Bing Ads - 2 Friday, 11 January 2019 11:00:00 AM 1:00:00 PM Attend Live Session

Course Overview

Concepts and skills you will learn in this course

In this course you will able to learn:

  • Understanding Google search
  • Rule-based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing
  • PPC definition & it’s functioning
  • Important Terms – Quality Score, Conversion Rate etc.
  • Quality Score Overview
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups

Who should enrol for this course

Students and working professionals who can benefit from this course

This course is ideal for anyone who wants to master SEO and SEM or anyone who has been tasked with carrying out SEO and SEM for their organization or brand.

  • Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
  • Small business owners who want more people visiting their website
  • Anyone seeking a role specializing in SEO or SEM

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
  • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
  • Average annual salary in the US is $111K – $153K

Entry and Exit Profile

Your profile before and after joining this course

A learner should be able to:

  • Converse in English
  • Work on the Windows Environment
  • Understand, plan, and execute a digital marketing strategy
  • Implement search engine marketing and SEO
  • Perform Web Marketing Analytics

At the end of this course, a learner will be able to:

  • create your primary assets- websites and Micro-sites
  • Drive organic traffic through Search Engine Optimisation and capturing the right intent
  • Use social media to promote contents and engage with your brands across the key platforms like Facebook, Twitter, LinkedIn, Instagram
  •  Use paid media- Online Advertising, AdWords Campaign management and Campaign Basics across search,                                    display, mobile, video, and online shopping
  • Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements
  • Driving traffic, engagement, and conversion using content marketing inbound strategies
  • Integrate new digital marketing techniques, strategize, implement and optimize online campaigns successful

Learning Cycle

Understand how to pace yourself through this course

Learning Guidelines

Understand how to pace yourself through this course

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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