Planning & Executing Digital Marketing Strategy

Planning & Executing Digital Marketing Strategy

20,000.00 15,000.00

Planning & Executing Digital Marketing Strategy teaches executives to drive the agenda in marketing departments. This module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social. The marketing paradigm has transformed with the rise of digital technologies. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.

This program focuses on how marketers can reach digitally savvy audiences, build feasible strategies and influence the digital path to purchase.

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

Course Objectives

Concepts and skills you will learn in this course

Running a business is hard with lots of problems and demands of the market. One important task is marketing, especially digital marketing. Developing an actionable marketing plan is critical to success that’s why Executing in Digital Marketing Strategy is important.

In Planning and Executing in Digital Marketing Strategy, the objectives are to understand

  • Key Digital Marketing strategy and planning concepts.
  • Defining Promotional strategies for content.
  • Customer will become aware of your brand.
  • Will able to select Medium and Channel for Digital Marketing.
  • Plan and Develop various content, such as resources and personas.
  • You can measure performance and set targets.



Who should enrol for this course

Students and working professionals who can benefit from this course

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Corporate and Marketing Communication Professionals
  • Marketing or Sales Professionals
  • Digital Marketing Specialists
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultants

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a ‘Digital Marketing Head’ is $102,358 on
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on
  • In India, there are 16,508+ jobs for Digital Marketers on
  • Average annual salary in the US is $111K – $153K

Entry and Exit Profile

Your profile before and after joining this course

A learner should be able to:

  • Converse in English
  • Work on the Windows Environment

At the end of this course, a learner will be able to:

  • Understand key Digital Marketing strategy and planning concepts
  • Plan and develop content marketing
  • Define Promotional strategies

Learning Cycle

Understand how to pace yourself through this course

Learning Guidelines

Understand how to pace yourself through this course


Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.

Certificate Type

The type of certificate you would get with this course

  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%


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