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Online Advertising Training Program by Irine Digital Factory

Online Advertising Course

20,000.00 15,000.00

Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. With so many options available – from PPC and PAID SOCIAL to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be.

Get introduced to Online Marketing basics and acquire a high-level understanding of its various facets.

SKU: 001-1-1-1-2-1-1-1-1-1-1 Category: Tag:

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

WHAT ARE THE OBJECTIVES OF THIS COURSE

Course Overview

Concepts and skills you will learn in this course

You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing.  The terms are often used interchangeably to describe what is essentially the same concept – purchased or “rented” traffic through online ads.

Online advertisement is a billion dollar industry, with digital ad spending worldwide hitting and $137 billion accounting for one-quarter of total media spending. online advertisement is also very attractive because it’s measurable and highly sophisticated with regards targeting. This means that it’s actually possible to calculate both a long-term and short-term value for how much revenue resulted from each and every incoming website visit. And it’s also possible to target a very specific part of your demographic for more effective marketing. In Irine Digital Factory you will learn all those methods to gain the audience on every platform for your business or for your work.

After you have completed this program, you will receive an Online Advertising certificate from Irine Digital Training Factory.

WHO SHOULD ENROL FOR THIS COURSE

Who should enrol for this course

Students and working professionals who can benefit from this course

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultant

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
  • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
  • Average annual salary in the US is $111K – $153K
WHAT IS THE ENTRY AND EXIT PROFILE FOR THIS COURSE

Entry and Exit Profile

Your profile before and after joining this course

A learner should be able to:

  • Converse in English
  • Work on the Windows Environment
  • Understand, plan, and execute a digital marketing strategy
  • Implement search engine marketing and SEO
  • Perform Web Marketing Analytics

At the end of this course, a learner will be able to:

  • Create an integrated SMM strategy to promote brand, product and services on social
  • Create organic and paid campaigns on T2 and T3 SMM channels
  • Analyze the performance and influence of brand on T2 and T3 SMM channels
  • Focus on ROI for SMM initiatives
WHAT IS THE NATURE OF DIGITAL MARKETER'S JOB

Job Profile

The type of work digital marketers do

A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote brand, products and services, exhibit though leadership, drive traffic and attention to brand website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company’s product online by integrating various promotions to get the company’s message out to prospects.

LEARNING CYCLE FOR THIS COURSE

Learning Cycle

Understand how to pace yourself through this course

LEARNING GUIDELINES FOR THIS COURSE

Learning Guidelines

Understand how to pace yourself through this course

ATTENDANCE FOR THIS COURSE

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.
BREAKS DURING COURSE

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.
CERTIFICATE TYPE FOR THIS COURSE

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’
CERTIFICATION NORMS FOR THIS COURSE

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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