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Mobile Marketing Course

Mobile Marketing Course

20,000.00 15,000.00

Do you want to learn and become successful in Mobile marketing?
If yes, this course is for you. As mobile marketing is a fast-growing discipline within digital marketing. With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. Mobile marketing course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.
With the global mobile ad spend projected to surpass $39 billion by 2018, mobile marketing has become one of the fastest moving sectors of digital marketing. At the end of the course, you will be equipped to drives leads and sales through MCommerce channels.
SKU: 001-1-1-1-2-1 Category: Tag:

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

WHAT ARE THE OBJECTIVES FOR THIS COURSE

Course Objectives

Concepts and skills you will learn in this course

Mobile Marketing is a vital marketing strategy, representing the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time- and location sensitive, personalized information that promotes goods, services, and ideas. An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This course will help participants to gain expertise in using the mobile medium as a means of marketing communication.

Likewise. when the mobile is impacting almost everything, the challenge here for marketers is mobile innovation isn’t evenly distributed across the customer journey or industries. In order to succeed in mobile marketing, you must listen to consumers digital signals which are increasingly broadcast from the mobile devices and then respond in a real-time with relevant strategy.

Also. Companies seek effective marketers who can make use of the mobile revolution. Participants who take the mobile marketing course will be able to update their company’s marketing strategy to accommodate the recent shift toward mobile.

WHO SHOULD ENROL FOR THIS COURSE

Who should enrol for this course

Students and working professionals who can benefit from this course

Anyone who is looking to further his or her career in Mobile Marketing should take this course, especially those professionals who want to specialize in the Mobile Marketing field and gain recognition in the digital marketing industry.  Any of these roles can benefit from the Mobile Marketing Specialist training:

  • Mobile Marketers
  • Digital Marketing Professionals
  • Marketing Managers
  • Business Owners
  • Business Development Professionals
  • Aspiring marketing professionals
  • Freelancers and graduates
WHAT IS THE ENTRY AND EXIT PROFILE FOR THIS COURSE

Entry and Exit Profile

Your profile before and after joining this course

A learner should have:

  • A general understanding of the Mobile Principles
  • A general Internet knowledge
  • Basic working knowledge of HTML and Microsoft Office for a successful learning experience.

At the end of this course, a learner will be able to:

  • Understand Mobile devices, core mobile product, and service offerings
  • In-depth knowledge of Mobile Rules and Regulations
  • Learn Mobile Marketing and Social Media
  • Learn to create a compelling Mobile responsive design to drive great user experience
  • Understand Mobile Advertising and Search
  • Combine Mobile Marketing with other Channels
  • Effective Mobile Marketing and Social Media
  • Gain expertise and knowledge of Mobile Marketing Measurement and Analytics
WHAT IS THE NATURE OF MOBILE MARKETER'S JOB

Job Profile

The type of work digital marketers do

A mobile marketer should be able to understand organizational goals and objectives and plan and execute an integrated mobile marketing strategy to achieve them. Mobile marketers should be able to run SMS campaigns, create different types of mobile notifications, perform app store optimization (ASO), create different types of mobile ads, develop mobile websites, know mobile regulations and laws, integrate with stakeholder across mobile marketing food chain.

Mobile marketers are also expected to possess strong technical backgrounds which enable them to remain apprised of burgeoning technologies, emerging device and program platforms and gain expertise in operating systems and programming languages.  These professionals should also possess excellent communication skills for effective dissemination of marketing information despite limitations inherent to mobile devices.

LEARNING CYCLE FOR THIS COURSE

Learning Cycle

Understand how to pace yourself through this course

LEARNING GUIDELINES FOR THIS COURSE

Learning Guidelines

Understand how to pace yourself through this course

ATTENDANCE FOR THIS COURSE

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.
BREAKS DURING COURSE

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.
CERTIFICATE TYPE FOR THIS COURSE

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’
CERTIFICATION NORMS FOR THIS COURSE

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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