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Email Marketing Course

Email Marketing Course

20,000.00 15,000.00

Do you know?It is estimated that 88% of people check emails on mobile phones every day. Email marketing is a tier one digital marketing medium, and is used for branding and promotional purposes.Effective email marketing requires quite the effort starting from building a subscriber base to keeping campaigns focused. Therefore, Email Marketing teaches you how to build and manage your marketing lists and run more effective campaigns.Enrol now and capture the market with the best Email marketing tools and techniques.
Updated in 2018, the Email Marketing Certification will help you develop an email marketing strategy to grow your business and build trust with your contacts.
SKU: 001-1-1-1-2-1-1 Category: Tag:

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials to attend online classes asm per batch schedule below

WHAT ARE THE OBJECTIVES FOR THIS COURSE

Course Objectives

Concepts and skills you will learn in this course

E-mail marketing is one of the most effective and personalized modes of gaining the customer’s trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business. Effective email marketing requires quite the effort starting from building a subscriber base to keeping campaigns focused. Similarly, this training is here to help you teach how to build and manage your marketing lists and run more effective campaigns.

This course will teach you how to craft an email marketing campaign that works. Our course offers best practices, tips and tricks on segmenting your existing customers, driving opt-in campaigns to build your email lists, choosing responsive and visually pleasing themes, creating compelling email campaigns, building interactive newsletters, and analyzing and optimizing your campaigns.

Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

 

 

WHO SHOULD ENROL FOR THIS COURSE

Who should enrol for this course

Students and working professionals who can benefit from this course

Email Marketing is most useful for people who want to leverage email as a marketing tool. People Who can benefit from this course are:

  • Business Owners / Entrepreneurs
  • Internet Marketers
  • Affiliate Marketers
  • Bloggers
  • Marketing Professionals who want more traffic, sales and conversions
  • Business Owners who want to generate revenue
  • Business Development Professionals
  • Aspiring professionals in the marketing field
  • Freelancers and graduates
WHAT IS THE ENTRY AND EXIT PROFILE FOR THIS COURSE

Entry and Exit Profile

Your profile before and after joining this course

A learner can have a:

  • Fair understanding of popular search engines
  • Working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint.

At the end of this course, a learner will be able to:

  • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
  • Understand the subtle and intricate details of effective email marketing
  • Learn how to efficiently build an email list and email campaigns
  • Generate a higher number of email subscribers
  • Use effective email marketing to get more traction by employing the latest strategies
  • Learn how to market a business through an email marketing platform
  • In-depth knowledge of email Rules and Regulations
  • Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally
  • Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling
WHAT IS THE NATURE OF EMAIL MARKETER'S JOB

Job Profile

The type of work digital marketers do

An email marketing specialist should have a in-depth knowledge of creating highly effective and compelling email marketing campaigns that tell a brand story, promote its products and services, and help it achieve its business goals and objectives.

Likewise, An email marketing specialists should also understand and know how use email service providers (ESPs), identify customer segments, create customer/ buyer personas and email lists targeting those personas, schedule mass mailers and auto-responders, implement the right call to actions (CTAs), integrate ESP with social networks, CRM’s, CMS, and measure success of email marketing g campaigns. They must also be familiar with A/B testing or Split testing to experiment around with different versions of email campaigns with the same goal.

LEARNING CYCLE FOR THIS COURSE

Learning Cycle

Understand how to pace yourself through this course

LEARNING GUIDELINES FOR THIS COURSE

Learning Guidelines

Understand how to pace yourself through this course

ATTENDANCE FOR THIS COURSE

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.
BREAKS DURING COURSE

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.
CERTIFICATE TYPE FOR THIS COURSE

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’
CERTIFICATION NORMS FOR THIS COURSE

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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