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Digital Marketing Master Course

20,000.00 15,000.00

Digital Marketing Master course provides the knowledge of key digital strategy and planning concepts that are required to implement a Digital Marketing cycle in a business. The course covers the assessment of the digital maturity of an organization well as research on the target audiences for online activities to determine appropriate marketing tools/channels to be incorporated in the marketing mix. A ‘Digital Marketing Head’ takes an annual average salary of $102,358.

So, if you want to be successful in the field Digital Marketing this course is definitely for you.

Batch Schedule

Visit the Live Session URL and sign-in using assigned credentials you receive in mail to attend online classes as per batch schedule below

WHAT ARE THE OBJECTIVES FOR THIS COURSE

Course Objectives

Concepts and skills you will learn in this course

Digital Marketing covers many bases and goes by various names – online marketing, digital marketing, e-marketing, internet marketing – but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. Digital Marketing Course is highly in demand these days, as this is the course for people with no age bar. From students to Entrepreneurs, Internet Marketing is beneficial to all. Embracing the seemingly limitless possibilities of rapidly developing global interconnectedness is one of the smartest business moves a company can make today .

So, Digital Marketing Master Course will prepare you for many exciting roles in this fast-changing and fast-growing sector.

Digital Marketing Masters Course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.  Courses in Master in Digital Marketing cover all the key elements of the Marketing discipline, like strategy, brand management, ethics, effectiveness, research, segmentation, activation, dominance and more with an added focus on implementing those skills through technology in the digital world.

After you complete this course you will acquire skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

WHO SHOULD ENROL FOR THIS COURSE

Who should enrol for this course

Students and working professionals who can benefit from this course

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Corporate and Marketing Communication Professionals
  • Marketing or Sales Professionals
  • Digital Marketing Specialists
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultants

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

  • The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
  • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
  • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
  • Average annual salary in the US is $111K – $153K
WHAT IS THE ENTRY AND EXIT PROFILE FOR THIS COURSE

Entry and Exit Profile

Your profile before and after joining this course

A learner should be able to:

  • Converse in English
  • Work on the Windows Environment

At the end of this course, a learner will be able to:

  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics.
  • Become competent in planning, managing, and executing integrated multi-channel campaigns
  • Lead digital marketing teams and digital marketing initiatives for your organization
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one
WHAT IS THE NATURE OF DIGITAL MARKETER'S JOB

Job Profile

The type of work digital marketers do

A digital marketer/professional, or specialist, is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and, search engine optimization, among others. They may put together various online promotions and e-mailing campaigns to get their company’s message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.

Other possible job titles for professionals in the field of digital marketing include sales executives, Internet marketing specialists, search engine optimization (SEO) marketing specialists or digital marketing directors, among other options. Educational requirements can vary according to the position; however, digital marketers, in general, work to initiate effective marketing campaigns online.

LEARNING CYCLE FOR THIS COURSE

Learning Cycle

Understand how to pace yourself through this course

LEARNING GUIDELINES FOR THIS COURSE

Learning Guidelines

Understand how to pace yourself through this course

ATTENDANCE FOR THIS COURSE

Attendance

Understand how to pace yourself through this course

  • You are required to attend at least 60% of the sessions of a course.
  • If you are unable to attain 60% attendance in a course, you are not entitled for any certificate.
BREAKS DURING COURSE

Breaks and Transfer

Understand how to pace yourself through this course

  • Break/Transfer is not applicable for this course.
CERTIFICATE TYPE FOR THIS COURSE

Certificate Type

The type of certificate you would get with this course

Graded:
  • If eligibility criteria is met
  • Have achieved the minimum of Grade ‘C’
Participation:
  • If eligibility criteria is met
  • Have not achieved the minimum of Grade ‘C’
CERTIFICATION NORMS FOR THIS COURSE

Certificate Norms

Eligibility Criteria for Certification

Eligibility Criteria:
  • Complete fee is paid
  • Attendance is>=60%

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