Marketing a website or blog through search engines so that it shows higher up in the sponsored area of search results. It is the process of driving traffic to your website or blog by purchasing ads and showing higher in the auctioned area of search results of popular search engines.PPC ads are highly targeted ads with granular reach and direct traffic to the landing page of the website or blog where you can generate leads. It helps in creating highly targeted PPC ads that drive traffic to a custom landing page on your website or blog where you can generate leads.
Before kick-starting with paid advertising, you need to understand consumer psychology and mindset. What is it that consumer wants and is looking for? What are their goals and objectives? Basis these consumer moments and mindset, you can define your paid advertising strategy. According to Google, there are following types of consumer moments:
- I want to know moments.
- I want to go moments.
- I want to do moments.
- I want to buy moments.
You can answer to consumer moments and promote your brand, products, and services by:
- Telling consumers what they want to know.
- Taking consumers where they want to go.
- Educating consumers on how to get things done.
- Selling products and services consumers want to buy.
Some popular PPC ad platforms are:
- Google: AdWords
- Bing Ads
- Yahoo Search Ads
PPC indirectly helps in improving SEO because, PPC marketing requires a good quality score, which is only possible with relevant content and copy on the website.PPC marketing requires a good quality score, which is only possible by using relevant keywords in website copy and metadata. Using relevant keywords improves SEO.
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