On-Page SEO: Anatomy of a Perfectly Optimized Page

Search engines are blind to on page images and graphics assets. They can’t see or understand graphics, designs or images on websites. We have to tell them what type of content images are by specifying their title, caption, alt text, and description.

Just like the file name of the page is changed to include the keywords, the file name of the image should also be changed to include relevant keyword phrases. Alt text is the name of the image, and if the browsers that can’t display the images, they would display the image name as specified in Alt text.

Important points to remember for on-page optimization are:

1. Use keywords in the name of website URL.

2. Make sure page titles and headings are relevant and catchy.

3. Use keywords in meta title tags. (All In One SEO)

4. Use keywords in meta description tags. (All In One SEO)

5. Divide long posts into multiple paragraphs.

6. Use proper markup tags for character and paragraph formatting.

7. Make use of numbered lists and bullets.

8. Name image assets and use keywords in Alt Text and description.

9.Use structured tags.

We can optimize text content near non text content assets like images, audio and video for search engines to understand them. A paragraph right next to a webinar or video clip explaining and describing them would enable crawlers to understand that the content asset is a webinar or video, and what all it is about.

Providing metadata like title, keywords, description, alt text and other relevant details helps SEO’s index non text content. Make sure the nontext content is related with the on-page content like products and services you offer and aligns with your goal. The text near nontext content like captions, credits, author, description, transcripts and follow up paragraphs should all be descriptive and explain what nontext content is, and why it is relevant on the page, for easy indexing by SEO crawlers. Search engines do have a look at content near nontext elements and try to co-relate them and establish their relationship. Also, make sure to use keywords in the file names of all nontext content assets.

Another way to describe non-text content assets to SEO crawlers is by marking them up with Schema.org code. These codes are industry standards, and help search engines identify and understand content assets better, and accordingly enhance the results on SERPs by providing additional relevant information about the composition of your website page by using rich media snippets and microdata. Rich media snippets help you stand out in all the digital noise on SERP by displaying additional relevant information about your web page like reviews, ratings, etc. We can use All In One Schema.org or WP Rich Snippets plugins on WordPress to markup content on our landing pages as rich media easily.

Optimizing on-page content for improved SEO using Structured data:

Let us now try to demystify some common SEO concepts we hear all the time, like structured data markup, rich snippets, rich media, schema.org, micro-data, and so on.

All these concepts help in improving your website search ranking and account for the more informative presentation of your business in search results.

Mark up your content properties:

1. Identify the data type from the table that represents your content.

2. Navigate to recommended properties for that data type.

3. Copy the markup code of that property.

4.Design content pages keeping in mind the type of data properties you have selected and how you want your listing to be displayed in search.

5. Insert this markup into each relevant content page.

6. Test your markup using the Structured Data Testing Tool.

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