Web Analytics Services
Providing Data Driven Insights
Analyse your website audience and prospects at a granular level with data driven insights provided by our web analytics services. Identify high value content getting traction and engagement, and strategise accordingly.
ADVANCE WEB ANALYTICS SERVICES...
Get data driven insights about website audience, take informed decisions and plan content strategy.
You may be a working as a digital marketing professional for an agency, or an entrepreneur having your own business, getting data driven insights and information about your current and prospective customers helps you take in formed decisions and plan your digital marketing strategy. Almost all the brands having online presence in form of website, blog or an app, use analytics to know about prospective customer’s journey, behavior and how they consume and engage with content.
Analytics can easily be enabled on websites, blogsand apps. Social media websites like Facebook, LinkedIn and Twitter also provide analytical insights for your brand pages, organic posts and paid campaigns through their native platforms and 3rd party analytics apps.
Some of the most common goals and objectives brands try to achieve through their website, blog or an app are:
- Publishing and sharing news and information with your audience that they like.
- Brand promotion to increase the reach and visibility of your brand to online audience, and drive brand awareness, brand loyalty and brand advocacy.
- eCommerce – Selling products and services online and to increase revenue.
- Publishing content that is evergreen to establish thought leadership and drive engagement and repeat visits.
- Generating leads to identify and reach out to prospective customers who may be interested in your products and services.
All these goals and objectives can easily be tracked through analytics. Analytics helps you identify the type of content your audience like and engage with, and build your content marketing strategy around it. With analytics, you get access to all sorts of details like website traffic per month, time usersspend on your landingpages, demographics of users like their country, city, age and language.
It also provides insights on devices, operating systems, browsers and even screen resolution of the devices users use. Analytics also help keep track of new and returning visitors, website they visited before arriving on your website. You can also make use of goal, funnels and attribution models using analytics to get detailed information about customer journey and behavior.
Analytics helps you audit your website performance, SEO and all the digital marketing efforts. It helps you find out which channels and medium are driving traffic to your website, which campaign are more successful, and from what channels and website are all the users arriving on your website. It helps you understand re-visit and optimize your digital marketing strategy to achieve your brands goals and objectives. You would know what is working and what is not, can identify high performing campaigns and channels, and channelize your efforts, time and resources on them.
Analytics helps you understand customer journey in great detail. Youcan take informed decision about the content assets that users like and engage with. You can also identify pages with high bounce rate and attrition through funnels. You can keep track of sales and goal conversions, and refer to attribution models to create better digital marketing strategies and streamline the customer journey.
Generating business insights requires combining the right data, algorithms and expert knowledge. Combining data and knowledge lets us provide you with previously hard-to-find answers and insights. At Irine, our analytics team helps the business in two ways. The first is to more precisely and easily analyze data to get answers to known questions. The second way semantic analytics delivers business value is through analysis of the metaknowledge itself to find previously unknown relationships and trends. At Irine, our team specialises defining customer nad buyer personas of the most relevant customer segments basis the relevant and high performing channels, locations, devices, demographics your get all the traffic and attention from on your website, blog or app. Identifying high performing pages and content assets your website audience interact with, and at the same time, the pages where people leave your website help us optimize your funnel by suggesting the required changes your need to make to your website and content, and help reducing attrition.
Our Analytics and Insights Services include:
- Customer Analytics
- Sales & Marketing Analytics
- Supply Chain Analytics
- Risk Analytics
- Financial Insights
- Big Data
- Surveys and Insights
- Social Media Data Mining & Insights
- Environmental Data Analytics