SEARCH ENGINE OPTIMISATION SERVICES...

Rank higher across popular search engines and target high value prospects when they are most likely to buy

Once people go online to search for products and services they want, they can find you, or they can find your competitors. With the help of SEO, you can do just that. It helps you dig through the clutter on your website, figure out what is important and relevant type of content, and what is not.

SEO is all about impacting how visible your website is in a search engine’s organic results. You will be making changes to your website’s technical setup as well as content on the page in an effort to improve rank. It is the process of optimizing and making improvements to your website or blog in order to get better ranking and exposure in search engine results.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In other words, it is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment is not involved, as it is with paid search ads.

Ideally, SEO should be planned well before publishingyour website or blog. But in most cases, it is an after thought, and you have to fine tune your website by making modifications to the content and structure of your website in order to rank higher on SERP. It is not the best case scenario, but luckily, all is not lost. You can still fine tune your website or blog to make it more search engine friendly.

The two most popular search engines are Google and Microsoft’s Bing. Search engines like Chromecast, AOL and EarthLink get their search results from Google only. Yahoo gets its search results from Bing.

SEO RATE CARD

Search Engine Optimisation Services Rate Card by Irine Digital Factory

Search Engine Optimisation Services Rate Card by Irine Digital Factory

WHAT WE DO...

We offer a variety of multi channel digital marketing services to our clients including

WEB ANALYTICS

You may be aworking as a digital marketing professional for an agency, or an entrepreneur having your own business, getting data driven insights and information about your current and prospective customers helps you take in formed decisions and plan your digital marketing strategy.

Almost all the brands having online presence in form of website, blog or an app, use analytics to know about prospective customer’s journey, behaviour and how they consume and engage with content.

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SEARCH ENGINE OPTIMIZATION

SEO is all about impacting how visible your website is in a search engine’s organic results. It is the process of optimizing and making improvements to your website or blog in order to get better ranking and exposure in search engine results.

Our SEO services help increase your brand reach and visibility across Search Engine Results Pages (SERPs) organically.

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ONLINE ADVERTISING

Search Engine Marketing (SEM) is a popular digital marketing technique used by organizations to increase their brand visibility in the digital space, specially across Search Engine Results Pages (SERPs) .

Display advertising involves promoting your brand across contextually relevant websites part of Google and Bing's display network in form of dynamic and interactive banners ads.

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SOCIAL MEDIA MARKETING

Plan and manage communications and marketing through the rapidly emerging and influential social networks, such as Facebook, LinkedIn and Twitter, and assesses various social media platforms as effective social media platforms.

We use tools and techniques to increase website traffic using social media platforms, and monitor your brands performance across social channels from a central place.

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EMAIL MARKETING
Email marketing is used for branding and promotional purpose. You can promote your products and services, offer discounts, incentives and promotion codes, extend customer support, provide receipts using the most effective digital marketing channel.
Send customized emails to a large audience including your subscribers at a pre-determined schedule or time.

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VIDEO MARKETING

Video's are the most popular way of communicating a brand story, and receive maximum traction and engagement as compared to other rich media forms.

We can create highly engaging videos and corporate films for your brand, and also display your video and banner advertisements across popular video hosting platforms like YouTube and thousand of websites part of Google and Bing's display network.

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MOBILE MARKETING

Connect, engage and influence individual prospects through and with hand-held devices like tabs, smart phones and mobile phones. At some point of their customer journey, consumers are going to use their hand-held devices like smart phones and tablets to purchase or consume your products and services.

Marketers thesedays are using some form of mobile marketing — either SMS, push notifications, mobile apps, or location-based functionality. Marketers are shifting their focus to deliver more tailored, one-to-one mobile interactions.

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CUSTOMER RELATIONSHIP MANAGEMENT

Manage all your customers, partners and prospects information all in one place. CRM is a pre- to post-sale strategy companies use to track customer relationships.

With our CRM services, we help you track all the marketing and sales touch points including email, mobile, website, live chat, and social media, providing customer-facing teams with detailed context on a client’s activity, behaviour and feedback.

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CONTENT MARKETING

Having right information and content to communicate is very important when it comes to digital marketing. Content marketing is all about putting out content having ‘shock’, ‘interest’and ‘remark’ value online. Content marketing helps you serve right content to right audience.

Content marketers aim at creating content that is so remarkable that mediums with greater media outreach like television, print and online media write about your content free of charge and is shared by people willingly.

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