Google Search Advertising
Prepare for the Google Search Advertising developed by experienced and certified experts at Irine Digital Factory
What is the Google Search Advertising all about?
The Search Advertising assessment also covers basic and advanced concepts, similarly including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network even more.
So, Search advertisements are also targeted to match key search terms (called keywords) while entered on search engines. Hence, this also targeting ability has almost contributed to the attractiveness of search advertising for advertisers likewise. Therefore, consumers will also often use a search engine rather identify and similarly compare purchasing options immediately before making a purchasing decision most noteworthy. Furthermore, the opportunity to present consumers with advertisements also tailored to their immediate consequently buying interests also encourages another consumer to click on search ads even more instead of unpaid search results, which are often less relevant probably. While for the online user also, Sponsored Search Advertisement also offers highly relevant search results rather which are based on the consumer’s own queries and for the reason that, hence, they are also considered less intrusive due to than banner advertisements or pop-ups advertising even more. Finally, in addition, Sponsored Search Advertisement reduces online user because of search costs and also increases the accessibility to even more useful information within a limited time frame likewise. Consequently, Sponsored Search Advertisement has also become an important element of online users while browsing and certainly information searching another experience on the Web-Search advertising is an alternative to SEO and SEM.
What is the name of the exam?
Google Search Advertising
What is the exam registration fee?
Free of cost
What are the prerequisites and eligibility criteria for this exam?
1: Read the Google AdWords guides:
Therefore, if you do not have an extensive experience in using Google Adwords prior to taking the exam, read the study guides. Even if you have a working knowledge, it is recommended to read and brush up on your understanding of the different topics.
2: Write your own notes:
Another suggestion is to print the guides and write down your own notes. This will allow you to better comprehend each topic. Create a cheat sheet too that you can quickly scan for ideas during the test. Write down formulas and conversions. If you can, come up with easy memory aids to help you remember.
Nothing beats practice. While reading the study guides and writing your own notes, open your AdWords account and try to simulate the lessons. It will be better if you can run your own campaign for your website or if you don’t have one, find a website or a business that you want to help out.
4: Join forums:
Talk to experienced marketers and strengthen what you know. Join the Google AdWords community, post questions Reddit or Quora, or find a digital marketer Facebook group in your area. You will find plenty of Google AdWords tips too in different communities so do not be shy to join and ask questions.
5: Take Google AdWords practice tests:
Aside from reading materials on Google, it also helps to read AdWords tutorials. Third-party experts on AdWords offer online courses plus tips on reviewing for actual exams. Test your knowledge with available AdWords quiz and see how you will fare with the mock exams. These exercises will give you a gauge of how well you will perform in the exam proper. Passing mock tests will help you gain confidence in taking the actual certification.
What are the topics covered in the exam?
- Search Fundamentals Review
- Ad Formats
- Ad & Site Quality
- AdWords Tools
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
Where do I take the exam?
What is the format of the exam?
How many questions are asked in the exam?
What is the duration of the exam?
What is the passing score?
What is the exam’s retake policy?
After 1 day
What is the validity of the certification?
Where can I find more information about this exam?
- Lectures 0
- Quizzes 8
- Skill level All levels
- Language English
- Students 128
- Certificate No
- Assessments Self
Module 1: Search advertising overview 1
Module 2: Set up your Search Network campaign 4
Module 3: Measure your search 3