Google Display Advertising Certification Exam
Prepare for the Google Display Advertising certification exam developed by experienced and certified experts at Irine Digital Factory
What is the Google Display Advertising all about?
Display advertising is also a type of online advertising that also comes in several forms, for the reason that including banner ads, rich media and even more. Therefore, Unlike text-based ads, while display ads rely also on elements such as images, audio, and video to communicate an advertising message furthermore.
Hence, it’s on websites or apps or also on social media through banners or other ad formats made of text, images, flash, video, and audio even more. As a result, the main purpose of this is to deliver general advertisement and brand messages to site visitors.
While display advertising is an online form of advertising that probably the company’s promotional messages also appear on third-party sites likewise or search engine results pages, while such as publishers or social networks. Therefore, the main purpose of display advertising is to support a brand awareness even more and consequently, it also helps to increase a purchase intention of consumers certainly. While there are also some benefits regarding this exam were as follow:-
- Set Aside Some Budget for Testing: Therefore, Google also continues to release probably new features and targeting methods to reach people, so if you’re not testing some of these options, you could be missing out on a plethora of potential customers most noteworthy.
- Start with Remarketing: Hence, all experts unanimously agreed that remarketing is also the place to start because when it comes to the display network also. while “if you ever going to see any kind of return on the display network also you’re going to see furthermore, it from remarketing first.” In contrast, essential, while you cookie your past site visitors follow them also around with ads on another various site they browse. “Hence also used to keep your past visitors engaged, “while completing the whole circle of engagement,”. “It is always a good idea certainly, your CPA’s are generally much lower, you’re keeping people engaged. It’s essentially free advertising,”.
- Utilize Managed Placements: Therefore, managed placements also allow you to pick and similarly choose exactly another sites that you also want your ads to be displayed on, which is why it’s a safe bet while branching out into display even more. Hence, managed placements are also the only targeting method rather that gives the advertiser even more granular control over where furthermore, their ads are being placed. Above all, If you use methods like interests or topic targeting, certainly Google is also basically doing the decision-making for you and guessing which sites are relevant.
- Create Ads That Are Simple and Visual: “Also Ads need to be simple, visual, and also easy to read.” While 67.5% of ads on the display network are plain text ads likewise.
- Give Your Display Campaigns the Same Love You Give Search: “ Therefore, the majority of your impressions could also come from weather.com, similarly, where people also go for 3 seconds before work –hence they don’t have time to check out your product. Finally, make sure you’re getting the right placements.
What is the name of the exam?
Google Display Advertising
What is the exam registration fee?
Free of cost
What are the prerequisites and eligibility criteria for this exam?
- First of all, you need to visit Google.com/partners similarly.
- Then, also you need to click- Join Google Partner likewise
- After this, you will also be required to click Join Now, (at this point, if you aren’t as of now signed in to your Google Account, you have to do that right now)
- Furthermore, you need to Click Sign up now and then in “Search for your company to unlock additional benefits”, you need to search for “GOMC” also and select to affiliate with the Google Online Marketing Challenge most noteworthy.
- Finally, you need to click on Certifications from the left-hand menu and click on the See exams button to get started with Google digital marketing course exams.
What are the topics covered in the exam?
- How ads on the Display Network can help your clients meet performance and branding goals
- Display ad campaign creation and management
- Display ad formats
- How to reach different groups of people through specialized targeting
- How to measure ad performance and optimize campaigns
Where do I take the exam?
What is the format of the exam?
How many questions are asked in the exam?
What is the duration of the exam?
What is the passing score?
What is the exam’s retake policy?
Can also give retake exam after 7 days
What is the validity of the certification?
Where can I find more information about this exam?
Which certification covers this exam?
- Search Ads
- Mobile Ads
- Video Ads
- Adwords Fundamental
What are the other courses I may be interested in?
- Lectures 0
- Quizzes 5
- Skill level All Levels
- Language English
- Students 128
- Certificate No
- Assessments Self
Module 1: About Google Display Network 1
Module 2: Setting up a display 1
Module 3: Showing your ads in the display network 1
Module 4: Reaching your audience 1
Module 5: Measuring and Optimising 1