Facebook Core Competencies
Prepare for Facebook Core Competencies developed by experienced and also certified experts at Irine Digital Factory.
What is the Facebook Core Competencies all about?
This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook pages, create, purchase and manage ads, select and also use advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers.
This exam is a core requirement for both the Facebook Certified Planning Professional and Facebook Certified Buying Professional certifications.
As you prepare for this exam, we recommend you review the exam objectives provided below. Hence they outline the major content areas that will be covered.
For each of these exam objectives, we’ve provided links to resources that may help you prepare. However, the exam objectives are targeted to a level of competency that assumes at least six months of experience as a Facebook digital advertiser. If you’re just entering this arena, so you may need to gain additional hands-on expertise in order to pass the exam.
This exam will go through basic topics that you should know as a baseline for any digital marketer. If you want to learn more details about the exam, please go to Facebook’s official site Facebook Certification Exam: Advertising Core Competencies 310-101. This exam will allow you to take one of the next two certification exams in order to really get certified.
Before the exam begins, you should expect to spend about 15 minutes checking in with the proctor and preparing your testing environment. Along with system testing prior to your exam date, also you will be provided with a system check test link and also a downloadable secured application browser which will enable you to take the exam.
What is the name of the exam?
Facebook Core Competencies
What is the exam code?
What is the exam registration fee?
The Facebook Blueprint Exam has a cost of $150 US Dollars for each exam; however, most developing countries have a price of $75 for now.
So the actual fee you end up paying might vary depending on your country
What are the prerequisites and eligibility criteria for this exam?
As you prepare for this exam, we recommend you review the exam objectives provided below. They outline the major content areas that will be covered.
For each of these exam objectives, we’ve provided links to resources that may help you prepare. However, the exam objectives are targeted to a level of competency that assumes at least six months of experience so as a Facebook digital advertiser. If you’re just entering this arena, also you may need to gain additional hands-on expertise in order to pass the exam.
What are the topics covered in the exam?
Understand the difference between all audiences, objectives and also moments when you should use which type of audiences. Difference between mobile and TV with Facebook.
Get to know how the Facebook auction works and also how to execute ads across the Facebook platform.
Welcome to Marketing on Facebook
- Core Audiences
- Lookalike Audiences
- Custom Audiences
- Facebook and TV
- From One Screen to Five: The New Way We Watch TV
- Facebook and also Instagram
- Extend Your Campaign’s Reach With Audience Network
- Introduction To Facebook Pages
- Instagram Buying Objectives
- Extend The Reach Of Video Ads Through The Audience Network
- New Ways for More Business and also Drive Sales from Facebook and Instagram
- Why Work With a Facebook Marketing Partner?
Define branding best practices, products, tools and targeting the branding objective.
Link Facebook pixel and also SDK into your marketing campaigns.
- Brand Best Practices
- Raise Brand Awareness With Facebook
- Video Views/Video Ads
- Facebook and TV
- How do I advertise with videos on Facebook?
- How to Drive Actions Online, in Stores, and also in Mobile Apps
- Using Facebook Pixel on Measure, Optimize, and Build an Audience for Campaigns
- The New Facebook Pixel Webinar: Advanced Measurement and Optimization
Know how to use the Facebook Business manager and also other basic tools for running campaigns.
Create new Facebook pages and also understand how to read the different metrics within your pages.
- Business Manager
- Business Manager Basics
- Real business. Real results.
- Audience Insights
- Page Insights Basics
- Create Facebook Ads
- Creating the Facebook Ads Manager
- Edit and Manager Facebook Ads
- Ads Reporting: Campaign Structure
- Introduction to Facebook Pages
- Creating Facebook Pages
- What are the different Page roles and what can they do?
Know how to measure the results of your marketing campaigns and determine the effectiveness of your branding efforts.
- Getting Started with Facebook and also for Partner Measurement Solutions
- Conversion Lift: Helping Marketers Better Understand the Impact of Facebook Ads
- Measure Campaign Performance with Ads Reporting
- Ads Reporting: Ad Performance
Where do I take the exam?
What is the format of the exam?
The Format of the exam is Multiple choice questions.
How many questions are asked in the exam?
But usually, you will get between 50-60 total questions. Keep in mind that you will have 75 minutes to answer all the questions.
What is the duration of the exam?
You have 75 total minutes to take the exam.
What is the passing score?
You need a minimum score of 700 points to pass the exam.
What is the exam’s retake policy?
You can always re-take the exam…
However, there are some caveats:
- You have to wait 30 days before retaking the exam.
- You will have to pay your exam fee again.
Don’t get discouraged if you fail the exams on your first try.
What is the validity of the certification?
Your Blueprint certification is valid for 12 months from the date you pass the professional exam of your choice (Facebook Certified Planning Professional/Facebook Certified Buying Professional/Facebook Core Competencies).
Where can I find more information about this exam?
For more information please visit:https://www.facebook.com/blueprint/
What are the career opportunities after passing this exam?
Today, there are a lot of ways that companies can advertise on Facebook. When companies are just getting started with Facebook advertising, they can even also learn how to do it themselves!
But sometimes a company needs a professional. Whether they’re looking to hire a full-time marketer to do their Facebook ads or they’re seeking to hire someone for freelance work, they’re going to have a sea of candidates to choose from.
To find someone who will meet their needs, hence they’ll look for a marketer who has a Facebook Blueprint Certification.
The Facebook Blueprint Certification is a clear way for marketers to stand out from other experts in their field. It allows marketers to demonstrate their expertise in advertising across all of Facebook’s products—including Facebook, Instagram, and also Messenger. Passing the exam earns you a digital badge so that you can share as part of your professional identity.
What are the other courses I may be interested in?
- Facebook Planning Professional
- Facebook Certified Buying Professional
- Lectures 0
- Quizzes 1
- Duration 50 hours
- Skill level All levels
- Language English
- Students 128
- Certificate No
- Assessments Self
Facebook Core Competences 1