Analytical data like numbers are value neutral. They don’t have any value. They are neither good nor bad. They are just data with no value or context. Numbers need context in order to be understood. Context helps in understanding and …
Customer Relationship Management is a software that tracks every interaction you have with prospects and customers. A properly deployed CRM system is an immensely useful and robust tool that every sales team should have because it helps in building value …
In this blog, you will learn the importance of establishing editorial calendars, an editorial calendar should be organized. Importance Of Editorial Calendar Once the type of content to be used for engaging prospects has been finalized, you need to establish …
In this blog, you’ll learn about a content promotion on the homepage of website, content promotion on the resources page of websites, content promotion on the product page of websites, content promotion on the landing page of websites, achieving conversions …
In this blog, you will learn about writing quality content, designing quality content, about editing, proofing, and quality checking your content, about content curation, about adapting to lean content marketing strategy. Content Writing Guidelines In order to write compelling content, …
In this blog, you will learn about to prioritize topics for content marketing, develop content arcs, align content with the funnel, type of content that would drive engagement. Prioritizing Topics For Content Creation It is essential to align content writing …
In this blog, you will learn digital marketing channels and digital media types, the importance of defining content marketing goals, tracking the performance of your content marketing efforts, digital marketing strategies, history of digital marketing. Types Of Media In Digital …
In this blog, you will learn to define the brand narrative, to develop brand narrative, the brand narrative of popular brands, what brand voice is, the importance of defining a brand voice, ways you can create a brand voice, online …
In this blog, you will learn what are purchase funnel? Different types of purchase funnels, the importance of purchase funnels, the importance of customer journey, create a customer journey map, align your content to customer journey maps. Purchase Funnels Visual …
In this blog, you will learn about thought leadership, content marketing and how to hire a content marketing team. Defining Thought Leadership A thought leader is a subject matter expert, a guru, a visionary, an influencer in his domain. People …