SEO is an ongoing effort. There’s no one specific secret or magic wand you can use to succeed in having your site optimized for SEO. It requires many factors to be studied, evaluated, tweaked, refined and implemented. Having said that, a few handful tried and tested methods can always be relied upon to make it work. This is what you will be focusing on for now to provide a solid foundation to your continued SEO efforts and learning.
- Make every page of your website accessible to crawlers (blots) – Search engines are built on their ability to index pages. So it’s very important that website remains accessible to crawlers, and that crawlers can reach all pages of your site. Search engines love text, and can easily parse it. If the site is based in flash, or images primarily, SEO would have problems.
- Build a flat site hierarchy – It’s usually good to build a flat site hierarchy versus a deep site hierarchy. A flat hierarchy has a home-page at the top, and then the links you have on the home page are represented by the second line of pages. Ex- About-us, services, location, contact, etc. Suppose you’ve multiple locations, you would place those under multiple locations, and create a unique page for each one. In case of a deep hierarchy, some content is built deep in website, and Google has to travel further through the site to arrive at the content and index it. The further Google goes, the less value it applies to the pages. It sees them as less important. There’s no direct link from the home page or any page for that matter. This suggests to Google, that if it cant even find it, it’s not really important to you.
- Make site easy to navigate – Make efforts to ease movement between different pages of your site.
- Mark important content clearly and prominently – Use your designing skills so as to mark out important content clearly on your site. Can be with pull quotes, different color or style.
- Use natural language in URL’s – Clear and simple URL naming conventions should be followed all the time. It’s always to have natural naming URL’s, free of any extensions. Show proper categories with product names wherever possible, as opposed to product codes. Example – www.bpcl.com/diesel/twowheelers/honda is better than www.bpcl.com/productid=4567
- Create unique title tags for each page – Include a clear and unique topic name for each page on top of the website. Don’t start your titles with domain names, just append them at end.
- Give each page a unique Meta description – Fill in the metadata information for each pages. Google often uses the metadata information in description preview in search results. Create a meaningful sentence to best describe what you do that will entice the visitor to click.
- Use heading tags in order – Take advantage of heading texts, and make sure they are in proper order or hierarchy on your page, like h1, h2, h3. Always have one heading one page.
- Give every image a name and an Alt tag description – Make sure that every image on your page has a well-defined name, Alt tag description, and metadata information.
- Use Sitemap – Be sure to use sitemap information both in HTML and XML format, along with well defined robots.txt file
- Sign up for Google Webmaster tools – It’s also recommended to sign-up for Google Webmaster tools. You can inspect the SEO health of your site on its dashboard. Sign-up for free at http://www.google.com/webmasters. Use the dashboard to review how many pages have been crawled and indexed, see a list of crawlers and identify any html improvements Google recommends for you.
- Check-out http://www.screamingfrog.co.uk – You can crawl your site just like the crawler would, see a list of any broken links, along with the output of heading1 tags, meta descriptions, and title tags. Work through each page on your site to make sure it is technically sound.
Content Tools used for SEO:
- Google Search Console
- Screaming Frog SEO Tester
- Google Keyword Planner
Offsite Visibility Tools used for SEO:
- Moz Open Site Explorer
Competitive Research Tools used for SEO:
- Google PageSpeed Insights
- Screaming Frog SEO Spider
- Moz Open Site Explorer
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