Web Analytics Certification Training

Web Analytics Certification Training by certified and experienced professionals from Irine Digital Factory.

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COURSE DESCRIPTION

  • ​ ​Introduction to Digital Analytics
  • Building Blocks
  • Fundamentals of Digital Analytics
  • Business Perspective
  • Methodology--Lean Six Sigma
  • Data Analysis Fundamentals
  • Analysis Perspective: Providing Insights
  • Enabling Capabilities
  • Managing Analytics
  • Audience
  • Acquisition
  • Behavior
  • Conversions & Onboarding
  • Retention and Expansion

On-Site Classroom Training

  • Course Duration: 40 Hours
  • Course Cost: Rs. 50,000/ Day + Taxes
  • Infrastructure Required: Apple Compatible Projector, Wifi Connectivity
  • Attendees allowed: 20

Off-Site Virtual Training via Adobe Connect or Cisco WebEx

  • Duration: 40 Hours
  • Cost: Rs. 45,000/ Day + Taxes
  • Infrastructure Required: Wifi Connectivity
  • Attendees allowed: 20
  • Complete access to self-paced high quality video tutorials prepared by experienced and certified experts for 6 months.
  • Access to enterprise-class learning management system (LMS)
  • A certificate of course completion by Irine Digital Factory.
  • In-depth performance reporting for individuals and teams
  • 24x7 online support
  • Access to course forum for 6 months to discuss and share knowledge with peers and like minded professionals.
  • Enterprise discount for all the relevant events, workshops and webinars organised by Irine Digital Factory
  • What are course objectives?
    • Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
  • Who should take Web Analytics Certification Training?
    • Online web analytics implementers
    • Online web analytics data reporters
    • Digital analysts
    • Digital marketers
  • What are the course pre-requisites before attending Web Analytics Certification Training?
    • There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:
      • Business indicators such as revenue, margins and profitability
      • Business functions such as sales, marketing and customer relationships
      • How to access websites, how to make online purchases and how to interact with a business online
  • Adobe Certified Expert – Photoshop | InDesign | Digital Publishing Suite
  • CEO | Irine Digital Factory Pvt. Ltd
  • National Adjunct Faculty | Visual Communication & Digital Marketing | NIIT Ltd. & Training.com (Retainer, implemented over 3000 hours of virtual training on graphic designing, visual communication, digital marketing, customer relationship management to working professionals pan India)
  • Content Developer | NIIT Ltd. (Authored 6 books on digital marketing, 1 on Customer Relationship Management)
  • Art Director | India Today (Headed Art Direction and digital production of 17 magazines)
  • User Group Manager | Adobe InDesign | Illustrator User Groups – Delhi (Community driven program for over 2500 creative professionals pan Delhi NCR)
  • Senior Executive – Siemens Communication, Media & Technology (technical head of the digital publishing, developing highly engaging and intuitive apps for magazines)
  • Corporate Trainer & Workflow Consultant on Branding, Visual Communication, Graphic Designing, Digital Marketing & Digital Publishing
  • Professional Certified Marketer | Digital Marketing – American Marketing Association
  • Social Marketing Certified – HootSuite
  • Google Analytics Certified
  • Google AdWords Fundamentals Certified
  • Google AdWords Search Certified
  • Google AdWords Display Certified
  • Google AdWords Mobile Certified
  • Google AdWords Video Certified
  • Google AdWords Shopping Certified
  • Google Mobile Sites Certified
  • Google Digital Sales Certified
  • Content Marketing Certified – HubSpot
  • Email Marketing Certified – HubSpot
  • Inbound Sales Certified – HubSpot
  • Content Marketing Certified – HubSpot
  • Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics – Columbia Business School
  • Bing Ads Accredited Professional – Microsoft
  • Post Graduate Diploma in Digital Marketing (Pursuing) – Digital Marketing institute

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