Video Marketing is relatively new component of digital marketing. It involves creating short video clips using readily available content that can be sourced from product literature, brand publicity and marketing guides, scripts, best practices guides and whitepapers, articles, etc., for promoting your band or service, and placing it on video hosting and sharing sites like YouTube and Vimeo for distribution and monetization.
A well described YouTube video can appear in Google and other search results, driving another good opportunity for your brand to be discovered. YouTube is the second largest search engine after Google, making YouTube an incredible resource for brand promotion and driving traffic to your websites.
There’s an immense potential to build video content that rocks and win your audience. The priority should always to create video content that conveys your brand’s message, engages your audience, and help you achieve your goals, and help you in your sales journey. In the process, if it become viral, that’s like a cherry on the cake. But never crate a video campaign with the prime intention of making it viral, and in the process, making false claims about your products or services. This can backfire in case the promises and claims are un-realistic, and bring bad repute to products.
You can use sites like YouTube as a platform for customer support, where you can answer FAQ’s about your products and services, reinforcing your brands commitment and accountability to customers. You can provide sneak peek videos of products in production pipeline, webinars to educate your customers about new products, updates, upgrades, and features.
There’s every possibility that your competitors and prospective customers are already making videos related your domain. In that case, it becomes all the more important to stay in competition by leveraging the benefits of video marketing. Build interesting and unique content.