Pay Per Click Certification Training Program

Pay Per Click Certification Training Program by certified and experienced professionals from Irine Digital Factory.

Adobe-Photoshop-Corporate-Training-Program-by-Apurv-Chaturvedi-from-Irine-Digital-Factory

COURSE DESCRIPTION

  • Introduction
  • Compose Basics
  • Networks
  • Volumes
  • Logging
  • The Compose CLI
  • Composing Compose
  • Compose in Production

On-Site Classroom Training

  • Course Duration: 40 Hours
  • Course Cost: Rs. 50,000/ Day + Taxes
  • Infrastructure Required: Apple Compatible Projector, Wifi Connectivity
  • Attendees allowed: 20

Off-Site Virtual Training via Adobe Connect or Cisco WebEx

  • Duration: 40 Hours
  • Cost: Rs. 45,000/ Day + Taxes
  • Infrastructure Required: Wifi Connectivity
  • Attendees allowed: 20
  • Complete access to self-paced high quality video tutorials prepared by experienced and certified experts for 6 months.
  • Access to enterprise-class learning management system (LMS)
  • A certificate of course completion by Irine Digital Factory.
  • In-depth performance reporting for individuals and teams
  • 24x7 online support
  • Access to course forum for 6 months to discuss and share knowledge with peers and like minded professionals.
  • Enterprise discount for all the relevant events, workshops and webinars organised by Irine Digital Factory
  • What are course objectives?This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
  • What skills you will learn?
    • At the end of this PPC Certification course, you will be able to:
      • Ensure that your business can be found easily on search engine results
      • Dramatically increase the traffic to your site
      • Enhance your reach to both local and global customers
      • Control your ad budget
      • Measure your ads’ performances
      • Get leads quickly and improve your lead generation results
  • What are the course pre-requisites before attending Pay Per Click Certification Training Program?
    • There are no prerequisites for this course.

 

  • What are the tools covered?
    • Google AdWords, Bing Ads Manager and Conversion Tracking Methodologies
  • Adobe Certified Expert – Photoshop | InDesign | Digital Publishing Suite
  • CEO | Irine Digital Factory Pvt. Ltd
  • National Adjunct Faculty | Visual Communication & Digital Marketing | NIIT Ltd. & Training.com (Retainer, implemented over 3000 hours of virtual training on graphic designing, visual communication, digital marketing, customer relationship management to working professionals pan India)
  • Content Developer | NIIT Ltd. (Authored 6 books on digital marketing, 1 on Customer Relationship Management)
  • Art Director | India Today (Headed Art Direction and digital production of 17 magazines)
  • User Group Manager | Adobe InDesign | Illustrator User Groups – Delhi (Community driven program for over 2500 creative professionals pan Delhi NCR)
  • Senior Executive – Siemens Communication, Media & Technology (technical head of the digital publishing, developing highly engaging and intuitive apps for magazines)
  • Corporate Trainer & Workflow Consultant on Branding, Visual Communication, Graphic Designing, Digital Marketing & Digital Publishing
  • Professional Certified Marketer | Digital Marketing – American Marketing Association
  • Social Marketing Certified – HootSuite
  • Google Analytics Certified
  • Google AdWords Fundamentals Certified
  • Google AdWords Search Certified
  • Google AdWords Display Certified
  • Google AdWords Mobile Certified
  • Google AdWords Video Certified
  • Google AdWords Shopping Certified
  • Google Mobile Sites Certified
  • Google Digital Sales Certified
  • Content Marketing Certified – HubSpot
  • Email Marketing Certified – HubSpot
  • Inbound Sales Certified – HubSpot
  • Content Marketing Certified – HubSpot
  • Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics – Columbia Business School
  • Bing Ads Accredited Professional – Microsoft
  • Post Graduate Diploma in Digital Marketing (Pursuing) – Digital Marketing institute

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