Get data driven insights about website audience, take informed decisions and plan content strategy.

You may be a working as a digital marketing professional for an agency, or an entrepreneur having your own business, getting data driven insights and information about your current and prospective customers helps you take in formed decisions and plan your digital marketing strategy. Almost all the brands having online presence in form of website, blog or an app, use analytics to know about prospective customer’s journey, behavior and how they consume and engage with content.

Analytics can easily be enabled on websites, blogsand apps. Social media websites like Facebook, LinkedIn and Twitter also provide analytical insights for your brand pages, organic posts and paid campaigns through their native platforms and 3rd party analytics apps.

Some of the most common goals and objectives brands try to achieve through their website, blog or an app are:

  • Publishing and sharing news and information with your audience that they like.
  • Brand promotion to increase the reach and visibility of your brand to online audience, and drive brand awareness, brand loyalty and brand advocacy.
  • eCommerce – Selling products and services online and to increase revenue.
  • Publishing content that is evergreen to establish thought leadership and drive engagement and repeat visits.
  • Generating leads to identify and reach out to prospective customers who may be interested in your products and services.

All these goals and objectives can easily be tracked through analytics. Analytics helps you identify the type of content your audience like and engage with, and build your content marketing strategy around it. With analytics, you get access to all sorts of details like website traffic per month, time usersspend on your landingpages, demographics of users like their country, city, age and language.

It also provides insights on devices, operating systems, browsers and even screen resolution of the devices users use. Analytics also help keep track of new and returning visitors, website they visited before arriving on your website. You can also make use of goal, funnels and attribution models using analytics to get detailed information about customer journey and behavior.

Analytics helps you audit your website performance, SEO and all the digital marketing efforts. It helps you find out which channels and medium are driving traffic to your website, which campaign are more successful, and from what channels and website are all the users arriving on your website. It helps you understand re-visit and optimize your digital marketing strategy to achieve your brands goals and objectives. You would know what is working and what is not, can identify high performing campaigns and channels, and channelize your efforts, time and resources on them.

Analytics helps you understand customer journey in great detail. Youcan take informed decision about the content assets that users like and engage with. You can also identify pages with high bounce rate and attrition through funnels. You can keep track of sales and goal conversions, and refer to attribution models to create better digital marketing strategies and streamline the customer journey.

Generating business insights requires combining the right data, algorithms and expert knowledge. Combining data and knowledge lets us provide you with previously hard-to-find answers and insights. At Irine, our analytics team helps the business in two ways. The first is to more precisely and easily analyze data to get answers to known questions. The second way semantic analytics delivers business value is through analysis of the metaknowledge itself to find previously unknown relationships and trends. At Irine, our team specialises defining customer nad buyer personas of the most relevant customer segments basis the relevant and high performing channels, locations, devices, demographics your get all the traffic and attention from on your website, blog or app. Identifying high performing pages and content assets your website audience interact with, and at the same time, the pages where people leave your website help us optimize your funnel by suggesting the required changes your need to make to your website and content, and help reducing attrition. 

Our Analytics and Insights Services include: 

  • Customer Analytics 
  • Sales & Marketing Analytics 
  • Supply Chain Analytics 
  • Risk Analytics 
  • Financial Insights 
  • Big Data 
  • Surveys and Insights 
  • Social Media Data Mining & Insights 
  • Environmental Data Analytics


We offer a variety of multi channel digital marketing services to our clients including


You may be aworking as a digital marketing professional for an agency, or an entrepreneur having your own business, getting data driven insights and information about your current and prospective customers helps you take in formed decisions and plan your digital marketing strategy.

Almost all the brands having online presence in form of website, blog or an app, use analytics to know about prospective customer’s journey, behaviour and how they consume and engage with content.

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SEO is all about impacting how visible your website is in a search engine’s organic results. It is the process of optimizing and making improvements to your website or blog in order to get better ranking and exposure in search engine results.

Our SEO services help increase your brand reach and visibility across Search Engine Results Pages (SERPs) organically.

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Search Engine Marketing (SEM) is a popular digital marketing technique used by organizations to increase their brand visibility in the digital space, specially across Search Engine Results Pages (SERPs) .

Display advertising involves promoting your brand across contextually relevant websites part of Google and Bing's display network in form of dynamic and interactive banners ads.

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Plan and manage communications and marketing through the rapidly emerging and influential social networks, such as Facebook, LinkedIn and Twitter, and assesses various social media platforms as effective social media platforms.

We use tools and techniques to increase website traffic using social media platforms, and monitor your brands performance across social channels from a central place.

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Email marketing is used for branding and promotional purpose. You can promote your products and services, offer discounts, incentives and promotion codes, extend customer support, provide receipts using the most effective digital marketing channel.
Send customized emails to a large audience including your subscribers at a pre-determined schedule or time.

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Video's are the most popular way of communicating a brand story, and receive maximum traction and engagement as compared to other rich media forms.

We can create highly engaging videos and corporate films for your brand, and also display your video and banner advertisements across popular video hosting platforms like YouTube and thousand of websites part of Google and Bing's display network.

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Connect, engage and influence individual prospects through and with hand-held devices like tabs, smart phones and mobile phones. At some point of their customer journey, consumers are going to use their hand-held devices like smart phones and tablets to purchase or consume your products and services.

Marketers thesedays are using some form of mobile marketing — either SMS, push notifications, mobile apps, or location-based functionality. Marketers are shifting their focus to deliver more tailored, one-to-one mobile interactions.

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Manage all your customers, partners and prospects information all in one place. CRM is a pre- to post-sale strategy companies use to track customer relationships.

With our CRM services, we help you track all the marketing and sales touch points including email, mobile, website, live chat, and social media, providing customer-facing teams with detailed context on a client’s activity, behaviour and feedback.

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Having right information and content to communicate is very important when it comes to digital marketing. Content marketing is all about putting out content having ‘shock’, ‘interest’and ‘remark’ value online. Content marketing helps you serve right content to right audience.

Content marketers aim at creating content that is so remarkable that mediums with greater media outreach like television, print and online media write about your content free of charge and is shared by people willingly.

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