Content Marketing Certification And Training

Content Marketing Certification And Training by certified and experienced professionals from Irine Digital Factory.



  Introduction to content marketing
  • Developing a vision of content marketing success
  • Developing a business case for content marketing
  • Creating a successful content marketing strategy
  • Creating a remarkable editorial mission statement
  • Targeting customer intent
  • Targeting key influencers
  • Producing content consistently
  • Producing engaging content
  • Using effective B2C & B2B content marketing tactics
  • Building successful B2C & B2B social media platforms
  • Helping customers find the information they seek
  • Helping the influencers who influence your customers
  • Measuring content effectiveness
  • Measuring return on marketing investment
  • Improving by experimenting with new initiatives
  • Improving by becoming more sophisticated or mature
  • Content Marketing in the foreseeable future

On-Site Classroom Training

  • Course Duration: 40 Hours
  • Course Cost: Rs. 50,000/ Day + Taxes
  • Infrastructure Required: Apple Compatible Projector, Wifi Connectivity
  • Attendees allowed: 20

Off-Site Virtual Training via Adobe Connect or Cisco WebEx

  • Duration: 40 Hours
  • Cost: Rs. 45,000/ Day + Taxes
  • Infrastructure Required: Wifi Connectivity
  • Attendees allowed: 20
  • Complete access to self-paced high quality video tutorials prepared by experienced and certified experts for 6 months.
  • Access to enterprise-class learning management system (LMS)
  • A certificate of course completion by Irine Digital Factory.
  • In-depth performance reporting for individuals and teams
  • 24x7 online support
  • Access to course forum for 6 months to discuss and share knowledge with peers and like minded professionals.
  • Enterprise discount for all the relevant events, workshops and webinars organised by Irine Digital Factory
  • What are course objectives?
    • The learning objectives of this Advanced Content Marketing Course are:
      • Create interesting and compelling Marketing Content
      • Identify Prospects and create an effective Content Marketing Strategy
      • Create messaging and appropriate content guidelines
      • Learn how to find industry influencers and identify promotional opportunities
      • Learn content marketing strategies, tactics, and best practices to produce effective content
      • Learn how to develop appropriate content for each type of audience segment
      • Create best practices for content across media types, including social media, images, etc.
  • Who should take Content Marketing Certification And Training?
    • This course will be of particular interest to professionals in these fields:
      • Digital marketing
      • Online content planning or writing
      • Business development
      • Social media and search marketing
      • Public relations
      • Organizational communication
      • Branding
  • What are the course pre-requisites before attending Content Marketing Certification And Training?
    • There are no particular prerequisites for this course.
  • Adobe Certified Expert – Photoshop | InDesign | Digital Publishing Suite
  • CEO | Irine Digital Factory Pvt. Ltd
  • National Adjunct Faculty | Visual Communication & Digital Marketing | NIIT Ltd. & (Retainer, implemented over 3000 hours of virtual training on graphic designing, visual communication, digital marketing, customer relationship management to working professionals pan India)
  • Content Developer | NIIT Ltd. (Authored 6 books on digital marketing, 1 on Customer Relationship Management)
  • Art Director | India Today (Headed Art Direction and digital production of 17 magazines)
  • User Group Manager | Adobe InDesign | Illustrator User Groups – Delhi (Community driven program for over 2500 creative professionals pan Delhi NCR)
  • Senior Executive – Siemens Communication, Media & Technology (technical head of the digital publishing, developing highly engaging and intuitive apps for magazines)
  • Corporate Trainer & Workflow Consultant on Branding, Visual Communication, Graphic Designing, Digital Marketing & Digital Publishing
  • Professional Certified Marketer | Digital Marketing – American Marketing Association
  • Social Marketing Certified – HootSuite
  • Google Analytics Certified
  • Google AdWords Fundamentals Certified
  • Google AdWords Search Certified
  • Google AdWords Display Certified
  • Google AdWords Mobile Certified
  • Google AdWords Video Certified
  • Google AdWords Shopping Certified
  • Google Mobile Sites Certified
  • Google Digital Sales Certified
  • Content Marketing Certified – HubSpot
  • Email Marketing Certified – HubSpot
  • Inbound Sales Certified – HubSpot
  • Content Marketing Certified – HubSpot
  • Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics – Columbia Business School
  • Bing Ads Accredited Professional – Microsoft
  • Post Graduate Diploma in Digital Marketing (Pursuing) – Digital Marketing institute

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